Company Overview
Starworks Group is a unique global communications agency. We deliver complete digitally integrated communication solutions that create an intelligent, meaningful dialogue between premium brands and their audience. Working across the communications landscape, we nurture creative relationships, manage reputations and cultivate progressive campaigns across multi-platform mediums.
Founded in 2000 by James Grant and Alana Varel, Starworks Group now has a presence in six countries and continues to
stretch the boundaries of what a communications agency should be. We are uniquely placed to create campaigns and marketing assets that encompass traditional forms of media as well as digital communications, ecommerce, entertainment and event services.
Starworks Group embraces the fact that the marketplace is constantly evolving and has built a world-class team with an innovative, integrated approach to communications.
Co-founders James Grant, CEO and Alana Varel, COO
Born and raised in England, James is the driving force behind Starworks Group, which he founded at age 23 with his partner Alana Varel. During a year of world traveling, James recognized changes in the ubiquity and power of celebrity. These travels also led him to Alana, and their return to New York in 1999 marked the first steps towards achieving a common dream — Starworks Group. James is drawn to the currents of the future, particularly the digital landscape, an instinct that is integral to the evolution of the company. He leads Starworks Group based on the simple philosophy that it is our job to keep our clients proactive rather than reactive to what is happening in the marketplace. His goal is to maintain an agency that is savvy on a global level but equally intuitive in the local market.
Before co-founding Starworks Group, Alana was as an agent at Next Models. During her eighth year at Next, Alana met her partner, James Grant, during a trip to Thailand. It was there that the couple conceived Starworks Group as a response to the newly emerging celebrity culture. Returning to New York, Alana and James capitalized on the phenomenon of celebrities replacing models on magazine covers. Since its launch in 2000, Starworks Group has developed nine separate but interwoven divisions and has branched out to cities worldwide